Buy & Sell Bulgaria Insight Newsletter

The Boza “Beer”

  February 3rd, 2007

European men are rushing to Bulgaria to buy Boza beer, after Bulgaria’s accession to the EU abolished prohibitive customs duties on the drink.

The Bulgarian Boza beer, which is made from fermented wheat flour and yeast, has become popular among bar owners, shopkeepers and shoppers across Europe. It has a thick consistency and a low alcohol content (usually around 1%), and has a slightly acidic sweet flavor.

One buyer from Romania said he traveled to Danuebe so he could buy the famous beer in the Bulgarian town of Ruse, according to Ananova news reports. Ananova reported he said, “I’ve bought a case for my wife to try out. I really hope I see an improvement.”

And Klaus Smith, who owns a ski resort in Schladming, in Austria said he is planning to travel to Bulgaria to make his own purchase of Boza. He said, “I had heard of Boza before but it was always so expensive once the tax was added. But now that’s gone I’m going to start offering the drink to my ski customers,” a Bulgarian journalist reported.